When is the right time to enlist the services of a public relations practitioner?
Running your business is something you do best. Combining that with personally marketing your product or service is not necessarily the best use of your time or resources. Hiring professionals with expertise and a proven track record often makes more sense from both a time and cost standpoint, and almost always in terms of results. Before you embark on a campaign, whether generated by in-house staff or managed by outside professionals, make sure you are able to accommodate an increase, which could come rapidly particularly if media relations are used, in demand for your product or service. Anticipate a rise in consumer or professional inquiries as well, so telephone lines will need to be covered by additional in-house personnel or service out-sourced to a tele-marketing firm, one that is reliable and capable. In short, embark on a public relations campaign when you have the resources and capabilities to meet an increase in sales, customer service and desire for greater success.
