When is the best time to transmit a news release?
Tuesdays through Thursdays are the best days to transmit news releases. This takes maximum advantage of the media work week. Fridays and weekends are not the best unless it is really hard news and current events. Mondays the media is swamped and it’s best to wait till they catch up and clear their desks from the weekend. We can work on copy Friday through Monday and have everything ready to go for early in the week. Q: Generally when can you start and how long does it take. A: Usually within a day. I like having 24 to 48 hours notice of short lead time projects, so we can manage all our other projects. I can usually send a draft back for approval within a day. I will first look at your news release, give you comments and call you to discuss the approach I think you should take. I will tell you exactly what I think we need to do and when and how much it will cost. My comments and recommendations to you are important. Success in this business speaks loud, but failure speaks very, very lo
