When is the best time to do a VBT in terms of the books publication date?
Again, one of the beauties of this is that you can do a VBT at any point in the publication process—even when a book is going out of print, as Diane did for Abundant Gifts. One can do a VBT for an ebook version before the print book comes out, another for the hardcover edition (if there is one), and another for the softcover edition. However, even if the book has been out for a while, a VBT will give the book new life. The main requirement is that there be some way to promote the VBT, before and after. If the author does not have a list, we can work with him/her to build that “platform” first. Then, the VBT itself becomes an effective way to continue to build a list.
