When is the best time to complete the Psychographic Profile?
Whenever you are looking to do a new design, adjust and old one or assess an existing design. You don’t need to be artistic but you do need to understand who you are (or want to be) as a business and what your brand should represent. When various people have input into the direction of the business, it is a good idea for each person to do the Psychographic Profile independently and compare the results.
