When is the best time for a small business to spend money on advertising?
No matter what size your business is, the best time to buy advertising is in the first quarter-always. The next best time is the third quarter. These are the months when most radio and TV stations are hungry and offer low rates and special packages to lure advertisers who may not otherwise bother to advertise (see Negotiating Radio Ratesfor special package information), and that spills over to print media. Inventory needs to be filled to make budgets, and the buyer is really in the driver’s seat. Rates can drop by half in the first quarter, so look at your budget, and hunker down with the reps from your chosen forms of media. Always be willing to politely leave a deal on the table, and don’t be discouraged by the word “no.” Nine times out of 10, they’ll call you back and say OK.Content Continues Below document.writeln(AAMB2); Some possible reasons why you’ll get a no: • Your rep is under pressure to make his or her own personal budget. That’s not your problem. • They don’t want you to
