When hiring, what are the “soft skills” youd like to see in a marketing manager?
1. Team Building – A Marketing Manager often times has to build consensus between diverse teams and groups, so I think it’s important that they be able to communicate the Big Picture and establish buy-in. 2. Communication Skills – Not only does a Marketing Manager have to maintain excellent communication within their own group and among his/her own vendors and suppliers, they often have to communicate plans, strategies, process and status to those outside the marketing dept. 3. Confidence- not sure if this qualifies as a soft skill or not, but a Marketing Manager usually has to juggle multiple projects. If he/she is overwhelmed by that, their group will notice it, and it will shake their confidence in the Marketing Manager as a leadership. 4. Natural Leadership – I think it’s true that leaders are born, not made. I think a good Marketing Manager exudes confidence, experience, and command of their subject. 5. Mentoring/Coaching Ability – A good manager learns what motivates their team m
