When does the tenacity of Anke Schäferkordt the entrepreneur reveal itself?
Whenever I encounter resistance while advancing something based on my entrepreneurial instincts. This could be in connection with necessary processes of change within the company itself, which usually have to be implemented very early on. Or it could just as well involve negotiations about attractive international TV formats or sports rights against tough competition from our rivals. You are a business woman, and for you television is a business. Do you think this is an advantage or do you sometimes long to work in public-service broadcasting? Of course we are a business striving for commercial success. But a channel like RTL Television can’t be managed in a purely analytical way, because our product is our programming. Programming for millions of people. And we have great funcreating this programming. It requires a certain flair for the interests of our audience. In turn, the creative leeway given is inseparable from the commercial side. The best entrepreneurs are, in my view, those w
