When does the new Marlboro Smooth brand cigarettes come out?
Philip Morris USA is likely to announce a price increase/off-invoice reduction in the near future, according to a Dec. 8 note by tobacco industry analyst Bonnie Herzog, managing director of Citigroup Investment Research, New York. PM USA can also be expected to introduce Marlboro Smooth, a menthol brand that will be positioned to directly compete with Newport, according to the note. About prices, Herzog wrote that, based on conversations with trade contacts, “we anticipate the company will increase prices by around $0.10 per pack and the other cigarette companies will likely follow. Our contacts have also indicated that both Philip Morris and Lorillard have been cutting their wholesaler orders recently, or reduced the amount of inventory wholesalers can purchase (this is typical right ahead of a price increase).” Herzog added that she believes the industry “still has some pricing power and it makes sense for the manufacturers to take pricing since all of the tobacco companies are facin
Philip Morris USA is likely to announce a price increase/off-invoice reduction in the near future, according to a Dec. 8 note by tobacco industry analyst Bonnie Herzog, managing director of Citigroup Investment Research, New York. PM USA can also be expected to introduce Marlboro Smooth, a menthol brand that will be positioned to directly compete with Newport, according to the note. About prices, Herzog wrote that, based on conversations with trade contacts, “we anticipate the company will increase prices by around $0.10 per pack and the other cigarette companies will likely follow. Our contacts have also indicated that both Philip Morris and Lorillard have been cutting their wholesaler orders recently, or reduced the amount of inventory wholesalers can purchase (this is typical right ahead of a price increase).” Herzog added that she believes the industry “still has some pricing power and it makes sense for the manufacturers to take pricing since all of the tobacco companies are facin
