When does Direct Mail work the best?
Here are some tips on when direct mail should be your first marketing choice. Keep in mind that the more of these tips that apply, the more likely it is that direct mail will be your best bet. • If you can clearly define your target audience, direct mail will work. Direct Mail is about targeting. The more precisely you can identify you best prospects, the greater the likelihood of success. • Whether your sales message is short or long… direct mail works. • Direct Mail works when you need to control the entire selling process. You don’t want layers of contact between you and the decision maker. • When other distribution channels don’t work as well as going direct to your audience.
