When do you see the mobile, with its ever increasing subscriber base, becoming the largest advertising platformof all time which will build brands and influence purchasing behavior?
India has one of the fastest growing telecom industries. With a number of telecom operators and new players, we definitely see mobile advertising becoming the prime vehicle of communication for all major advertisers in the country. The year on year growth of the mobile digital advertising market is expected to be 55 per cent. Digital advertising is still in a nascent stage in India and brands are in the experimental stage, with a focus to reach remote areas. The digital advertising space has grown by about 74 per cent in 2008 to 2009 to reach Rs 680 crore, and is expected to be Rs 5,390 crore by 2011. Of Rs 680 crore, wireless application protocol based advertising was about 30 per cent of the mobile ad market, while opt-in SMS contributed 10 per cent of the market share. With the completion of 3G roll out in India, there will surely be an exponential growth in ad spending due to facilitation of rich media content and value added services. We expect the entire mobile advertising indust
