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When do the multinational companies budget for the upcoming year?

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When do the multinational companies budget for the upcoming year?

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It depends on their accounting policies. There are some companies with a fiscal year from January to December but there are also companies with the accounting year staring from July to June. There is no general rule. Most of the companies already know how much money they would like to spend and we want to convince them to spend it here and we are negotiating the conditions with them for the next year. Q: Do you already know their advertising budgets and how much of this money will flow through your P&L? A: With some of them we are already conducting negotiations, but there are different patterns in each country CME operates in. Normally we start to negotiate the conditions in the Czech Republic then we continue in Romania and Slovakia. For other countries like Croatia or Slovenia, Ukraine and Bulgaria the negotiations take place in January or February. We have already started the process in the Czech Republic and expect to follow on in Romania and Slovakia in December this year. Unfort

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