When do the advertisements play on Hulu videos?
Hulu strives to build a great consumer experience and so far we’ve had the benefit of constructive user feedback to help guide us. Through this feedback, we’ve learned that our users prefer to have a different ad experiences for long-form content than for short-form content. The length and placement of ad units varies based on the length of the content. Whether it’s a clip, full episode or movie, Hulu’s online ad experiences are customized to the particular length of each video.
Hulu strives to build a great consumer experience and so far we’ve had the benefit of constructive user feedback to help guide us. Through this feedback, we’ve learned that our users prefer to have a different ad experience with long-form content than with short-form content. The length and placement of ad units vary based on the length of the content. Whether it’s a clip, full episode or movie, Hulu’s online ad experiences are customized to the particular length of each video. For long-form videos (full episodes and movies), advertisements on Hulu appear during normal commercial breaks as seen on traditional broadcast television. Hulu also shows a limited number of display advertisements as companion banners to 15- and 30-second spots. For short-form videos (clips), we show a variation of overlay ads, companion display banners and end-card advertisements.
