When did United Way of Southern Arizona wade into the social media pool?
We strapped on the goggles and jumped into the waters back in January. 2. What prompted the decision to try social media? A big part of our decision to try social media tactics was just being aware that our constituents receive information on their own time, through their own vehicle (mobile phone, Facebook, etc.) and on their own need-to-know basis. There are so many different channels and organizations vying for the attention of our constituents, we wanted to break away from the clutter and find new ways to tell our story — how we are working to build a better community in southern Arizona. A flier on a wall or a newspaper advertisement isn’t going to reach the person whose eyes never stray from their Blackberry or Facebook page. (Um, gulp. Guilty.) We also had been tracking some other nonprofits on the Internet and were amazed to see the passion and excitement that sprang up almost instantaneously after being mentioned on blogs or within social networking communities. Social media j
