When did the value proposition of style with quality come into being?
Sherwin Greenblatt: Almost, I think, from the start. The idea of how to sell something in the marketplace was one that we also talked about a lot. What kinds of products are good? We first looked for technical ideas that were different from everybody else’s. Most businesspeople look at what the competition does and say, “OK, we’ll do the same thing, but we’re a company that’s better, so somehow we’ll be better than the competition.” That’s a hard, hard road to follow. If you’re in the middle of the pack, just running harder because you think you’re going to get to the front ? it’s very difficult, because everybody else is running harder too. So we’d look for ideas that were different-maverick ideas that nobody else was pursuing and that nobody else would pursue-but ideas that we thought were good. I have to say that given an MIT background, we were in perhaps a better position to evaluate the ideas than a lot of our competitors that weren’t as technically sophisticated as we were. We w
Related Questions
- I have just bought a new home and it looks like the Assessor has given it a value that is higher than Proposition 13 allows. What should I do?
- Is Quality Circle Time a cost effective, value for money approach in terms of the amount of staff time expended on it?
- What is the value of Proposition 13 to people buying their first home today?
