When did the publisher Wills & Hepworth become Ladybird books?
Wills & Hepworth changed to Ladybird books in 1971. When did Ladybird books stop being printed with dust wrappers? Originally, all Ladybird books were printed with a delightful colour dust wrapper. However, this was discontinued in 1965. From 1965, Ladybird books were printed with matt pictorial boards. When did the Ladybird motif change? From its start until 1961 Wills & Hepworth choose to have a logo showing an open winged Ladybird. Then, from 1961 until 1966 the motif changed to a Ladybird with closed wings displayed in an oval shape with a boxed border. Finally, in 1967 the logo changed again to a closed winged Ladybird drawn from a side angle. This logo stayed until the late 1970’s. When did the direction of the title on the spine of the books change? When Wills & Hepworth first printed Ladybird books, the title on the spine read from the bottom to the top. However, this was different from the majority of book publishers. Therefore, in 1959 they reversed this practice, and started
