When did Kelley Blue Book launch their new web site?
Quietly though, something called the World Wide Web was introducing regular people to a medium called the Internet. It was innovation time again, and Kelley Blue Book saw a further opportunity to facilitate transactions between consumers and retailers. The company created a Web site, kbb.com, running on a single PC and offering first, new car prices in 1995 and then its famous used car values in 1996. Early in 1996, 20,000 people a month found their way to the site, largely by word-of-mouth. That number has grown a bit since then and now exceeds seven million visitors a month coming to kbb.com and millions more viewing Blue Book information on numerous portals and other automotive sites, including those of auto manufacturers and car dealers. Online Pricing Reports When kbb.com was launched in 1995, it charged consumers $3.95 for a pricing report. Almost im
