When did Heinz start using Beanz instead of Beans on their can labels?
All I could find was this: The Heinz company markets their product in the UK under the name “Baked Beanz”, in reference to a 1960s advertisement campaign which used the slogan “Beanz Meanz Heinz”. Here in the US, they’re still called Heinz Baked Beans. EDIT: Here’s something else: “…with Heinz’s subsequent ad campaign using the slogan “The bean. The superbean.” instead, although in 2004 they started spelling “Baked Beanz” with a “z” on their beans, which is seen as a reminder of the slogan, and in 2006 it was announced that the company are planning to re-introduce the slogan in a future campaign. From 2007 the company is again using the slogan “Beanz Meanz Heinz” in its campaigns.” So, it looks like it was 2004 when they changed the spelling from “beans” to “beanz”.
