When did Donald start to become a force in licensed paper products?
JKS: The Wise Little Hen hardcover storybook with dust jacket appeared in 1934 (and was reprinted in 1935), and it did feature Donald on the cover. Donald first appeared in Mickey Mouse Magazine on the front and back cover of volume 2, issue #5, which was a giveaway in March 1935. That was the second volume of the earlier, smaller series of Mickey Mouse Magazine, which were dairy giveaways. Donald also appeared on the Summer debut issue of the larger Mickey Mouse Magazine in 1935. He showed up in a self-titled linen book that summer. The Wise Little Hen was also published as a linen book, in 1937. Grossett & Dunlap also published a Donald Duck book in 1936, which sold for 50ยข. The standee promoting this book, the earliest known promotional item for a Donald book, recently sold in the Hake’s Americana & Collectibles auction. Walt Disney’s Donald Duck, a no-number black and white comic book featuring Donald with a bubble pipe on the cover, was produced in 1938. The material included in i
