When did Buffalo Exchange wade into the social media pool?
Buffalo Exchange started social networking on MySpace, where we signed up on April 4, 2005. We had already gotten into the habit of posting regular bulletins to www.buffaloexchange.com/bulletins.php since 2003, when I oversaw the rebuilding of www.buffaloexchange.com to be instantly updatable like a blog. We created a Facebook group in November 2007 and a Facebook page in February 2009. We created a Twitter profile in October 2008 and got on Flickr in December 2008. We’re in the process of revamping www.buffaloexchange.com to integrate it with social media, including offering social media sharing options on each web page and creating streamlined syndication on our end. This will launch in November 2009. What prompted the decision to try social media? We noted that social media was becoming popular with our employees, customers and other businesses, and that Buffalo Exchange had an opportunity to connect with our customers in a way that’s comfortable and fun for them. We also recognized
