When did ATP become aware of the need to promote media interaction?
Media interaction has always been a key part of the ATP circuit. In order to develop the sport, it is pivotal that sponsors and the general public are aware that the sport exists and within the sport there are superstars for fans to follow. Over the past 10 years we have been actively looking at ways to promote our stars at a local, national and international level to give them the exposure and recognition that they deserve, and to help make tennis one of the most followed sports. Over the next few years we are looking at developing the game even more through media interaction and global promotion. Tour pros are focused on preparation and competition. How do you strike a rapport with them during events and make sure that they treat media appearances as a necessity and not as a distraction? In general the players are fully aware of the media and PR obligations they are required to do during a tournament. There are certain rules in place that dictate exactly what the players are required
