When did Astor start putting green shelf labels for organic/biodynamic/natural wines around the store?
Since we moved to our new location about three years ago. I wanted it to be educational, but first and foremost I love these wines and wanted to promote them. The timing couldn’t be better in terms of where people’s minds are now and all the press surrounding organics. How do you choose which wines go into the “organic section?” All of our wines are out on the main floor. We’re lucky to have the space to have duplicate content. This way people who are specifically looking for it can go straight there. We have highlights from around the store as well as a selection at different price points. What percentage of your wines fall into the green category? I guess 20%. We don’t have a goal. We’re a business and our top concern is always the quality of the wine and pricing. If I’m tasting wines that are great, and on top of that they’re also organic, I’m thrilled. How has the reaction from customers been? Very positive. Based on their interest I can show them to the organic section, or just te
