When and why did high-quality materials such as Gore-Tex first appear in Sessions outerwear?
Weve always wanted to provide the best in outerwear though design, materials and innovation. After knocking on Gores door hard they finally let us in and Sessions was the first successful snowboard brand to carry Gore-Tex in their line. Next, we pushed safety and we became very interested in Recco Avalanche Systems. Sessions again was one of the first US snowboard brand to successfully launch Recco and now Recco is a staple in our outerwear pieces. Last year we introduced d30 in our layering. d30 is protection technology. The d3o system contains molecules that flow with you as you move, but lock together when hit, absorbing the shock. When unaffected, d3o is soft and pliable, on impact the material turns into an impact shock absorbing platform. Sessions won the SIA Innovation of the Year Award in 2007. Since then weve expanded the offerings. What competitive advantage does using a material like Gore-Tex or component such as Recco give Sessions over the competition? Sessions incorporate
