When and where was Capri-Sonne created?
In the mid-1960’s, company founder Rudolf Wild had the idea of selling a soft drink in an entirely different kind of packaging than usual. A sales manager from France brought along a stand-up pouch with a three-component composite foil, and Rudolf Wild was immediately delighted by the possibilities it presented. In 1969, the fruit-juice beverage with the brand name Capri-Sonne started production in Eppelheim. Its hallmark was the fact that its newfangled packaging contained nothing but natural ingredients. The first Capri-Sonne in a 0.2 liter pouch was sold in the flavors Orange and Lemon; Apple followed soon after.
