When and what made Platinum enter the Indian outdoor scene?
Outdoor continues to play a more important role in the advertisers marketing plans given the clutter in traditional media like print and TV. Whilst some sectors like telecom, financial and media sectors have used outdoor to their advantage, many others havent, because media agencies were not convinced or were not alive to the opportunities that outdoor can offer. Hence, we decided to exploit this out-of-home opportunity. Platinum Outdoor was launched on January 12, 2007.
