When and what made OOH Media enter the Indian outdoor scene?
Out-of-Home Media started as I and our investor, 3i, saw the incredible success of Focus Media China. We also felt that India was ready for a large entrant company in this space, given the phenomenal rise of real estate projects in the country and the increasing amount of time Indian consumers spent out of home for work, leisure, and shopping. Reduction of time spent on traditional media and media fragmentation are other major contributing factors that made the medium of digital out-of-home even more significant.
