When a salesman nitpicks certain minutiae of sound quality, like “flattened snare drum hits,” whats his real agenda?
Magicians call it misdirection: “Listen to the snare drum; pay no attention to the egregious voice distortion or the harsh highs behind the curtain.” The salesman wants you to concentrate on unimportant details to prevent you from listening carefully to pure speech, which is a hugely important part of any radio format, and which the 8400 handles dramatically more cleanly than its competition. Or he might want to distract you from focusing on the overall cleanliness of the high frequencies. The Germans have a word for the most important aspect of the 8400’s sound: its Gestalt. Roughly speaking, it means “the big picture” or “the whole enchilada.” 8400 has the unique ability to create a clean, consistent, punchy presentation that complements and facilitates the flow of the various elements in your broadcast. It’s something you really only appreciate after listening for a while. And it’s something that 8400 does better than any other processor.
