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When a cover letter is poorly written, it can often cause a well written resume to get thrown out before it even gets glanced at. Why?

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When a cover letter is poorly written, it can often cause a well written resume to get thrown out before it even gets glanced at. Why?

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employers often think if the cover letter looks that way, the resume cannot be much different. Again, this only reinforces the concept that a cover letter and a resume are two halves, and that each half much be equally strong to be successful for the job seeker.

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