Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Whats wrong with TV newsrooms using VNRs?

April 26, 2017tv vnrs wrong

0

10 Posted

Whats wrong with TV newsrooms using VNRs?

2 Answers

0

10 Posted

Viewers have a right to know where their news comes from. For instance, CMD documented three TV stations airing a VNR about a prescription skin cream that was funded by the pharmaceutical company that makes the cream. None of the stations disclosed the source of the segment to their viewers. That’s against the ethical guidelines of the Radio-Television News Directors Association, which state, “News managers and producers should clearly disclose the origin of information and label all material provided by corporate or other non-editorial sources.

0

Posted

Viewers have a right to know where their news comes from. For instance, CMD documented three TV stations airing a VNR about a prescription skin cream that was funded by the pharmaceutical company that makes the cream. None of the stations disclosed the source of the segment to their viewers.