Whats Wrong With Macworld?
There are other possibilities besides illness, we suppose. Is it a decline in the confidence and importance of Macworld? Also possible, but let’s remember this is where Apple launched the iPhone, its most important product since the iPod, and this past year, the MacBook Air, which set the tone for its notebooks for the rest of the year. True, this year’s rumored products—an updated Mac mini (plausible), iPhone nano (stupid) and tablet/netbook (dream on) aren’t mind-blowing, but still. What we have seen happen in the last few years is Apple use the internet and their marketing dollars to reach the mainstream without the mainstream press. They probably don’t need Macworld or that major expense, even if Apple can afford it. Apple’s launched plenty of product at Cupertino HQ recently and they’ve all done well, and on Apple’s own timetable. (Macworld is in January, at the slump of the retail world’s cycle.
