Whats with the old ads; don they ever expire?
When we set up the classifieds we thought we’d do something differently from other online swap pages. We decided that leaving the old ads up on the site as a reference and allowing users to mark them “sold” was better than automatically deleting old ads after some arbitrary time (like 90 days). This way, our visitors could browse older ads, looking at prices, descriptions, etc. We felt our visitors would easily realize the obvious fact that old ads were indeed, “old”.We have received numerous “thank you” notes for this unique feature. However, like most things, there are trade-offs. Visitors to the site need to realize that months-old or year-old ads are indeed stale and not expect them to still be valid.
