Whats with the ludicrous slogan “more Icon than Icon”?
It is a parody of the Tyrell Corporation’s slogan from the movie Blade Runner. As one example, Icon provides support in its run-time system for type conversions and defaulting of parameters that comprises some of the basic character of the language. Yet at the source-level, writing procedures that coerce their parameters is clumsy. We have extended to the source language some constructs discovered in the implementation; this is (part of) how Icon was carved out of Snobol4’s legacy. Beyond this minor detail, you can view the slogan as a homage to “feature bloat”, or conclude that the slogan fits the added high level capabilities provided by Unicon.
