Whats with the huge idiotic banner along the chain-link fence at the Durango High School entrance?
It looks like the school district is emulating the marketing tactics of a liquor store or car dealership. – J.R. It kind of fits, considering DHS once had a liquor store in its parking lot and the facility has become the preferred venue for New Country Auto’s tent-a-thon, sale-a-bration, authorized liquidation event or whatever the heck off-site vehicle transactions are called these days. The 30-foot, vinyl banner touting “innovation” and “excellence” indeed is 9-R’s attempt to communicate to a wider audience. “It’s all tied to the strategic plan,” explained Marty Kay Hutton, with 9-R communications. “The banner is part of our mission statement and synopsizes everything we do.” But what does that mean, a puzzled Action Line asked. “People asked for more awareness,” she said. Therefore this banner will help parents, staff and taxpayers be cognizant of 9-R’s new strategic plan. Well, that certainly clears things up. And apparently, the tactic worked, because Action Line then was drawn (k
