Whats with the elephant?
In order to alleviate the stress of setting up the shop in 1981, certain individuals celebrated Fridays with the aid of Carlsberg’s Elephant® malt liquour. Within two years, a large percentage of the class was gathering to enjoy each other’s company. In 1985, Ted Hawke, a student from England, developed the logo associated with the program. It has come to represent the familial feeling of being part of group that care for each other and their work. The blessed resurgence of local breweries has reduced the amount of imports consumed, but the communion is still celebrated.
