What’s with the bright (almost blue) White and color Variations?
The Pure White LED is bright, a cold effect! In fact most people think they are eye piercing…Great for some displays not so great for others. If you want a bright display (many do) then the pure white (even with the cold blue tone) is for you. If you want to tone it down then buy the New Soft (Warm) White. It’s more like incandescent lighting. As to the color variations you will notice the biggest difference in the Blue LED as the spectrum of color has a larger degree of allowance because of the cost. About 90% of the LEDs made for colors like blue, soft white, green, etc. are not allowed because of the range of variation is too wide. The nature of the materials used in LEDs is what drives the costs up. We have maintained a ‘balance’ in the color range to keep your costs down. Although you may notice a change in color especially in very large orders, the color is still true to the product. Most do not notice at all once the lights are hung.