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Whats Wildfire?

April 26, 2017Wildfire

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Whats Wildfire?

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Wildfire is Gigya’s proprietary technology that enables widget content to be quickly and easily installed to a user’s social network profile page, blog, favorite bookmarking site, or their desktop. The technology is used by more than 400 of the top widget publishers, including RockYou, SnapVine and Webshots, as well as a growing roster of advertisers, and enables rich-media companies like EyeWonder and DoubleClick, making it easier for their users to grab or share their content. The technology also provides a web-based reporting system and API, measuring widget installs, distribution by social network, viral sharing patterns, and interactions specific to each widget’s features and functionality.