Whats usually the inspiration for a new product design?
Steve: ID is a profession where the union of art, nature, technology, human factors and materials combine to create beauty in every-day things. These all inspire new ideas. I believe products that are well designed should draw you in. The aesthetic should beckon you to come closer. To say “try me”, “grip my handle”, ” jump in and take me for a ride”. A product must reflect the corporate brand image. Simple beauty is a big objective however getting the aesthetic right is a little tricky. What a person thinks of as beautiful is personal, subjective and changeable over time. It is highly influenced by pop culture fashion and trend. What’s cool today can be considered laughable later. Remember leisure suits? So we investigate the cultural influences that currently define what is cool balanced by what I consider classic simplicity in form that is ageless. A great example is the Rosewood and black leather Eames Lounge Chair. While the design was created in the 1940’s, it continues to be one
