What’s up with the “lowlife” stuff?
We did a survey and found that millions of people were offended by being called a lowlife and two weren’t. So we went with it. No, actually, having lived in Las Vegas as long as many of us have we’ve noticed an interesting phenomena. When people come and visit Sin City they often do things and consume things and wear things and hook up with things they might not at home. It could be because they need to be discreet at home or because their own town doesn’t offer some of the sinful entertainment options Las Vegas does or simply because they are on vacation in the ultimate party town and want to cut loose! In any case, they become lowlifes, at least for a few days. But we use this term in a good way. We are proud of our lowlife selves—we don’t deny that it exists. We enjoy getting in touch with our “inner lowlife” now and again (and again) and guess that you do, too. Heck, one of these days you might even wear a t-shirt that says “I’m a genuine American LowLife!”.
