Whats up on the website offered by Tire Rack?
Did you miss Part I of our look at Tire Rack? You’ll find it here. When I first visited tirerack.comit found it was that it’s a large site and it took some time to get my bearings. There’s a lot of information and I doubt many people actually take the time to look through the entire volume of material. Before I get to what you can find on the site, a couple of sidenotes. First, Quantcast, a site devoted to web traffic statistics, reports over 60% of visitors to tire rack´s website as one timers and 30 – 40% as regulars. It´s a good bet they are looking for tire reviews, there´s loads of them! Next, the gender bias for tirerack.com might be surprising. A 65% male and 35% female audience might be a revelation for some readers, but it seems to be the norm across all the statistics for Tire Rack´s major competitors. The female audience is more than capable of making up their own minds about the tires they buy.
