Whats to love about LinkedIn?
In the Internet age, keeping pace means cultivating contacts at a mean clip. Hence the big news at LinkedIn, the online social network aimed at working professionals: On Wednesday LinkedIn announced that it nabbed $US53 million in venture funding from the likes of Bain Capital, Greylock Partners and Sequoia Capital, setting the company’s valuation at a juicy $US1 billion. If you aren’t using online social networks in one form or another, you are well behind the productivity curve. Yes, plenty of teenagers and bored cubicle warriors poke about Facebook and News Corp.’s MySpace (taken together, the two sites have more than 316 million users; Facebook with 80 million, MySpace with 236 million). But business types are, and should be, embracing this technology too.
