Whats the value of Apple without its fiercely loyal customers?
A person might buy Apple Computer, but the loyalty of Mac users is not up for sale. Unless a potential buyer also had the deep pockets to sustain a potentially precipitous dive in revenue after the company’s ownership changed hands, a takeover of Apple without the support of loyal Mac users would, in effect, make the purchase significantly more expensive. Who owns Apple Computer, anyway? According to the latest information available to the public, Apple Computer is about 60 percent owned by large, institution-sized investors such as mutual funds, public and private pension funds and other large investment companies. This means that about 40 percent of Apple Computer is owned by relatively small investors. Many of these small investors are among Apple’s most fiercely loyal customers. As much as the continued loyalty of Mac users would not come easy to someone who acquired the company, the purchase of the shares owned by these fiercely loyal customers would not come cheap. Why is Apple p
