What’s the truth about college drinking?
At UMass Amherst, most students drink moderately, if they choose to drink at all; two-thirds have four or fewer drinks when they party. It’s an important message being shared through UMass Amherst’s social norms communications projects. But glamorized college drinking stories persist, passed on from older peers, parents and society. Students come to believe high-risk drinking is the norm and that alcohol abuse is tolerated, leading to higher levels of drinking as they try to live up to falsehoods.
