Whats the thinking behind an American Idol-branded Dreyers Slow Churned Ice Cream?
Hindle: Idol is a mass-appeal show, and people tend to watch it together, with their family and friends. Ice cream is something you eat along with it. Pizza didn’t seem quite right for it. And Dreyer’s presented us with a significant plan as to how they were going to do it. Go to the website, and you’ll see it’s literally all singing and dancing; pick your favorite flavor, it plays different music. Again, it’s all these ways to interact, even with the products. TVGuide.com: And there’s a big contest with Nestlé? Hindle: Over 70 million candy bars will be out there with American Idol branding on it. They are not newly designed candy bars. But we are running campaigns in them where you can win a ticket to the finale itself. The finale in Hollywood is a really hot ticket, and we end up turning down celebrities who want to come because we haven’t got enough space. So if you get a lucky candy bar, and you played the game correctly, you can win a trip to the finale. TVGuide.com: Can you give
