Whats the story behind Panache?
Steve Robinson: My business partner, Alex Krassel, and I, had been running a software services company called Panther Software since the mid 90’s. We started around 1996, building very high performance transaction systems for customer such as Ticketmaster, Citicorp, EDS, Pegasas Solutions, and working with video companies like Motorola’s Connected Home Solutions Group. In 2004 and 2005, we started seeing a need for a new type of ad delivery system that was dynamic in nature, and could deliver ads that were relevant to content and viewers, and which could work across multiple platforms. We looked at some of the technology we had been developing for customers, such as Motorola, and came to the realization that delivering ad units not encoded into a video stream made sense. It made sense to take advantage of the convergence of video across all platforms — the web, or television set top boxes, and to deliver ad units at view time. How long have your products been available? Steve Robinson
