Whats the state of mobile advertising? Is this year the tipping point?
In line with many analysts, we estimate from our discussions with key industry players that mobile advertising revenues globally should reach a few billion dollars this year, so this is very much a tipping point in terms of scale. Also, as more operators are gaining experience with this relatively new medium and end-users see the point of accepting advertising on their mobile device — provided it is relevant and unobtrusive — we’re on the cusp of a major market being realized. So what challenge is this alliance meant to address? By implementing an end-to-end mobile advertising platform that delivers personalised and targeted advertising across multiple delivery channels including direct messaging, on portal advertising, rich media ODP advertising and in-message advertising, operators can meet and exceed user experience expectations. By implementing an end-to-end platform, operators can enable the rapid introduction of innovative advertising business models. Also, by consolidating ope
