Whats the significance of the animals / Toucan?
In the 1930s GUINNESS® was using the advertising agency S.H. Benson. The artist, John Gilroy, was the main artist working on the GUINNESS® contract. The idea to use animals to advertise GUINNESS® came to Gilroy while at Bertram Mills Circus in London. He saw a sealion balancing a ball on its nose and it occurred to him that the animal could probably balance a bottle of stout on its nose too. So, the idea for the GUINNESS® menagerie was born. The toucan was the most popular of all the animals and also the longest lived. He was officially retired in 1982 but still appears on shirts and other memorabilia.
