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Recruited, developed and directed public relations staff providing employee communications, issues management, media relations, product PR, community and investor relations and contributions support to a U.S. pharmaceutical affiliate of a global, Swiss-based company. Responsible for strategic communications counsel to CEO and senior management. Guided the development of the company’s healthcare policy as a member of the Novartis Health Policy Board. Represented the company’s interests on various national and state trade associations and in business forums. * Led formation and redesign of post-merger communications function, building new units from legacy companies * Planned and executed Novartis post-merger and post-reorganization US launch campaigns * Directed development of public relations campaigns that contributed to US product sales of $4 billion, and enhanced company reputation and shareholder value * Launched or promoted products in more than 10 therapeutic areas * Developed an
