Whats the relationship between the networks and their affiliates – if we get the networks to use our PSAs, does it mean they will run nationally?
While you should attempt to get the “big five” (Warner Brothers and United Paramount Networks don’t use PSAs at this time) to accept your PSAs, it doesn’t mean they are going to air them on national television. The networks feed PSAs to their affiliates in what is called an uncovered position, meaning they can be pre-empted by local affiliates in favor of a locally paid spot, a locally-produced PSA, or even one that is distributed to them by a national distributor. In these situations, they have no obligation to use PSAs fed to them by their parent network. For this reason, it is very important that you also distribute a hard copy videotape with your PSA to the network affiliates which greatly increases your chance of getting something on the air. For more information about this subject, see the article entitled: Network Clearance – A Producer’s Checklist.
Related Questions
- Whats the relationship between the networks and their affiliates - if we get the networks to use our PSAs, does it mean they will run nationally?
- What is the relationship between Warner Leisure Hotels, affiliate Networks and its affiliates?
- What does it mean when a child care program is nationally accredited?
