Whats the Relationship between Strategy and Organizational Learning?
Or, as Mintzberg (1987) says: the key is not getting the right strategy but fostering strategic thinking. Or as Shell has leveraged the concept of Learning Organization in its credo “planning as learning” (de Geus 1988). Faced with dramatic changes and unpredictability in the world oil markets, Shell’s planners realized a shift of their basic task: “We no longer saw our task as producing a documented view of the future business environment five or ten years ahead. Our real target was the microcosm (the ‘mental model’) of our decision makers.” They reconceptualized their basic task as fostering learning rather than devising plans and engaged the managers in ferreting out the implications of possible scenarios. This conditioned the managers to be mentally prepared for the uncertainties in the task environment. Thus, they institutionalized the learning process at Shell. The key ingredient of the Learning Organization is in how organizations process their managerial experiences. Learning O
