What’s the relation between usability and branding?
The design of your product or service impacts your brand. A good experience can enhance your brand image while a frustrating experience can cause brand damage. Easy-to-use solutions result from designing the solution with frequent and extensive user involvement. They become supporters, even references, when the product is made available. Studies show that there is a very strong correlation between customer satisfaction and loyalty. Users with low satisfaction will be lost. Those with medium satisfaction are always open to a better proposition. Only those customers who are highly satisfied will remain faithful to your business.
