Whats the real secret to EAs success?
According to GamesIndustry.biz the answer is diversification, with the superb progress being made by the company’s casual, online, ad-funded and micro-transaction based products offsetting the rising costs in their traditional markets, which are currently eating away at the firm’s margins and profits. This new casual market is performing well for them with strong growth over the last few years and revenue up by 47 per cent to USD 127 million. Although this is still a small fraction of EA’s current USD 3 billion turnover, in the coming years it is expected to become far more prominent. It seems that the age of the one-size-fits-all boxed game is ending fast – and any games company not seriously considering the impact which this diversified future will have on their business models risks being left behind.
